The story

Established in 2017 by visionary designer Hitesh Punamiya, our brand was born from a deep appreciation for Indian heritage and a passion for fine craftsmanship. We specialize in bespoke and bespoke-inspired garments, celebrating the beauty of traditional Indian artistry through hand embroidery, hand-painted details, and delicate embellishments. Each ensemble is thoughtfully crafted from premium fabrics, balancing intricate detail with modern elegance. From graceful lehengas to designer cape sets, every creation reflects our commitment to quality, comfort, and timeless style—making them perfect for weddings, festivals, and celebrations of every kind. Our design philosophy is rooted in fusing heritage techniques with contemporary sensibilities, creating fashion that speaks to both legacy and individuality.

In just eight years, we have grown from a local Mumbai atelier into a brand with a widespread presence across Maharashtra and into Tier II and Tier III cities, reaching customers who appreciate tradition, elegance, and modern refinement. Our collections stand as a testament to India’s cultural richness, crafted for those who seek pieces that tell stories—of family, celebration, and personal expression. We remain deeply committed to sustainable practices, artistic excellence, and preserving Indian textile traditions, while continuing to innovate with every new collection. At the heart of our journey is a desire to empower people to embrace their heritage with pride, wrapped in garments that are as meaningful as they are beautiful.

The begining

What began as a deep-rooted passion for design and tradition has grown into a refined couture label known for hand-embroidered elegance and innovative Indian wear. With a vision to blend modern silhouettes with timeless heritage, our journey has been defined by artistry, authenticity, and impactful showcases across India’s most celebrated fashion platforms.

Delhi – Asian Designer Week

Debuted our couture collection at Asian Designer Week, showcasing modern Indian elegance on a national runway.

Hyderabad – Indian Glam Fashion Week

Featured bold, handcrafted ensembles celebrating cultural vibrance at Indian Glam Fashion Week.

Goa – India Beach Fashion Week (IBFW)

Presented a destination wedding-inspired line blending luxury with beachside sophistication at IBFW.

Mumbai – Shravan Queen & Tanishq Collaboration

A dual showcase that highlighted bridal couture in collaboration with Tanishq, uniting jewellery and fashion seamlessly.